OptanonConsent

OptanonAlertBoxClosed

OneTrust (First-party)

Strictly Necessary

These cookies are set by our cookie consent manager (OneTrust) to store your preferences. OptanonConsent stores which cookie categories you consented to or declined, so that non-consented cookies are blocked. OptanonAlertBoxClosed is set once you close the cookie banner, to remember not to show it again unnecessarily. No personal info is contained.

1 year each

Exempt (Consent not required; used to comply with law)

XSRF-TOKEN

Website (First-party)

Strictly Necessary

A security cookie used to prevent cross-site request forgery attacks. It ensures that form submissions or actions on the site are from the legitimate user. Essential for protecting the integrity of interactions (contains a random token, no personal data).

Session

Exempt (Security – legitimate interest)

ARRAffinity

ARRAffinitySameSite

Microsoft Azure (Third-party: *.meditice.cloud)

Strictly Necessary

These cookies are used by our embedded appointment/ultrasound booking system (hosted on a third-party platform) for load balancing. They ensure your requests go to the same server during your session for consistency. They do not contain personal info.

Session

Exempt (Necessary for the service you select)

__cf_bm

_cfuvid

Cloudflare (First-party)

Strictly Necessary

Cloudflare security cookies used to distinguish bots from humans and implement rate limiting. __cf_bm helps filter automated traffic (expires after ~30 minutes of inactivity). _cfuvid assigns a unique ID to a client to apply web security rules. These cookies protect our site from malicious traffic.

30 minutes (for __cf_bm); Session* (for _cfuvid)

Exempt (Security – legitimate interest)

PHPSESSID

Call360/Esale (First-party)

Performance

A session identifier used by our call tracking analytics system (Call360) on the site. It keeps track of the session state for assigning dynamic phone numbers or tracking form analytics. Not used for user-facing functionality, only for behind-the-scenes analytics.

Session

Consent (Analytics)

esale_number_dynamic_xx

Call360/Esale (First-party)

Functional/Analytics

Assigns dynamic phone numbers and tracks call source attribution for analytics and conversion reporting

1 month

Consent (Analytics)

GUEST_SESSION

marketplace_session

Website/Partner Service (First-party)

Functional

Session cookies used to maintain state for certain site features (e.g. remembering inputs or progress in a multi-step form, or an integrated “marketplace” tool on the site). For example, if you access a tool or form that spans multiple pages, these cookies ensure you remain recognised as the same guest user. They contain a random ID and no personal details.

Session

Exempt (Necessary for user-requested functionality)

_ga

Google (First-party)

Performance (Analytics)

Google Analytics cookie used to distinguish unique users. A randomly generated client identifier is stored to calculate visitor statistics – e.g. number of visitors, sessions, and campaign effectiveness. This helps us improve our website by understanding user behaviour.

2 years (default)

Consent (Analytics)

_gid

Google (First-party)

Performance (Analytics)

Google Analytics cookie that stores a unique value for each page visited. It counts and tracks pageviews and user journeys for one day, helping us analyse daily website usage patterns.

24 hours

Consent (Analytics)

_ga_XXXXXXXXXX (format may vary)

Google (First-party)

Performance (Analytics)

A Google Analytics cookie for our specific site property (GA4 measurement ID). It persists session state and is used to group together sessions by the same user. Helps generate aggregate analytics reports on usage.

2 years

Consent (Analytics)

_gat_UA-XXXXXXXX (format may vary)

Google (First-party)

Performance (Analytics)

A Google Analytics cookie used to throttle request rates. It limits the collection of data on high-traffic sites to ensure efficiency (for instance, restricting the frequency of analytics events). Contains no user info.

1 minute

Consent (Analytics)

hjSession{ID}

hjSessionUser{ID}

Hotjar (First-party)

Performance (Analytics)

Hotjar analytics cookies. _hjSessionUser_{ID} is set on a user’s first visit to assign them a unique Hotjar user ID, so that subsequent visits are attributed to the same user (helps track repeat usage). _hjSession_{ID} corresponds to a single browsing session; it lets Hotjar tie together multiple pageviews into one session recording. These cookies help us analyse user behaviour (e.g. clicks, scrolling) through anonymised session recordings and heatmaps.

_hjSessionUser: 1 year; _hjSession: Session (expires after 30 min of inactivity)

Consent (Analytics)

_hjFirstSeen

Hotjar (First-party)

Performance (Analytics)

A Hotjar cookie that identifies a new user’s first session. It is used to flag that this is the first time Hotjar is seeing this user. This helps ensure session recordings distinguish new users from returning users. Contains no personally identifiable information.

Session

Consent (Analytics)

_hjIncludedInPageviewSample

_hjIncludedInSessionSample

Hotjar (First-party)

Performance (Analytics)

These Hotjar cookies determine whether a visitor is included in the sample that is used to generate funnels and analytics. We use sampling to limit Hotjar’s data collection to a manageable subset of visitors. These cookies simply help Hotjar know if it should collect data for a particular pageview or session.

30 minutes (for pageview sample cookie); 2 minutes (for session sample cookie)

Consent (Analytics)

_clck

_clsk

Microsoft Clarity (First-party)

Performance (Analytics)

Microsoft Clarity cookies. _clck is a Clarity user ID cookie that persists a user’s ID across multiple visits – allowing us to replay sessions from the same user over time (it helps identify repeat visits). _clsk is a Clarity session cookie that connects multiple page views into a single session recording. Together, these cookies enable Clarity’s session replay and heatmap features, helping us understand user interactions.

_clck: 1 year; _clsk: 1 day (or session)

Consent (Analytics)

ANONCHK

SM

Microsoft Clarity (Third-party: *.c.clarity.ms)

Performance (Analytics)

Additional Microsoft Clarity cookies and related MS services. ANONCHK is used to throttle data transfer and help Clarity measure performance (it also indicates the Clarity script ran correctly). SM is a Microsoft cookie that registers a unique ID for the session to correlate Clarity data. These may also support Microsoft’s telemetry/analytics. Both are short-lived and contain no personal data.

Session

Consent (Analytics)

MUID (Clarity)

Microsoft Clarity (Third-party: clarity.ms)

Performance (Analytics)

A Microsoft unique user ID cookie. When set on the Clarity domain, MUID identifies user visits across Clarity sessions and Microsoft domains. This helps aggregate Clarity analytics and can also link to other Microsoft services. (Note: A similar cookie name is used by Microsoft advertising – see targeting section – but kept separate by its domain.)

1 year

Consent (Analytics)

_vwo_uuid_v2

Wingify VWO (First-party)

Functional

Visual Website Optimiser (VWO) cookie. This A/B testing tool cookie stores a unique ID for the visitor to ensure they see a consistent version of a test on each visit. It allows us to test different website designs/features and measure their performance by logging which variant a user saw and the subsequent actions. This helps improve our site through experimentation.

1 year

Consent (Functional Analytics)

_vis_opt_test_cookie

_vis_opt_s

vis_opt_exp* (various)

Wingify VWO (First-party)

Functional

These cookies are set by VWO to run and track multivariate or A/B tests. _vis_opt_test_cookie is a temporary cookie used to check if the browser supports cookies at all (it’s created and immediately removed). _vis_opt_s records the number of times a user has visited, for test sampling purposes. vis_opt_exp* cookies (names include experiment IDs) store information about the user’s variation assignment in specific experiments and goals (e.g., which version of a page the user is seeing, and whether a conversion goal was met). They ensure test consistency and measure results.

Varies – most expire after the test ends or a few months; _vis_opt_test_cookie is session

Consent (Functional Analytics)

_vwo_sn

_vwo_ds

_vwo_consent

Wingify VWO (First-party)

Functional

Additional VWO cookies. _vwo_sn and _vwo_ds likely relate to session and diagnostics for VWO’s operations (storing session numbers or debug info). _vwo_consent is used by VWO to note if you consented to tracking – it helps VWO run only if consent is given (part of compliance). These cookies assist VWO in functioning smoothly without collecting data when you’ve opted out.

_vwo_consent: 1 year; others: up to 90 days

Consent (Functional Analytics)

locale

Abp.Localization.CultureName

Website (First-party)

Functional

These cookies store your language or locale preference on our site. For example, if you select a region or language (when such an option is available), the site may save it so that on your next visit, we show content in your preferred language. Abp. Localisation.CultureName is related to our site’s framework for handling multi-language content. These cookies enhance user experience by remembering preferences.

1 year (for culture cookie); Session (for some locale settings)

Consent (Functional) or Exempt (if essential to user’s request)

_gcl_au

Google (First-party)

Targeting (Advertising)

Google Ads conversion linker cookie. It stores and tracks clicks on ads across sites, helping us understand ad performance. For example, if you clicked a Google advertisement for TFP, this cookie helps link your visit to that ad click. It allows us to attribute form submissions or inquiries back to our Google Ads campaigns and optimise our advertising.

3 months

Consent (Advertising)

IDE

Google DoubleClick (Third-party: *.doubleclick.net)

Targeting (Advertising)

Main advertising cookie used by Google’s DoubleClick/Google Marketing Platform. It stores a unique user ID and keeps track of your interactions with ads across websites. This helps in displaying TFP ads to you on other sites and measuring which ads you’ve seen or clicked. For example, it prevents the same ad from repeatedly reappearing and measures conversion from ads.

1 year

Consent (Advertising)

NID

Google (Third-party: *.google.com)

Targeting (Advertising)

A Google cookie that stores user preferences and other information for Google services. On our site, it may be set in the context of Google Maps or YouTube integrations. It can also help personalise ads in Google search or other Google products for a user. Contains, for instance, your preferred language or other customisation info.

6 months

Consent (Advertising)

test_cookie

Google DoubleClick (Third-party)

Targeting (Advertising)

A cookie used by DoubleClick to test if the browser’s cookie functionality is enabled. It is set when you load a page with DoubleClick ads to verify if cookies can be set. It does not contain user data and is used purely for checking cookie support. If set, it has a short lifespan.

15 minutes

Consent (Advertising)

YSC

YouTube (Third-party: *.youtube.com)

Targeting (Advertising)

LinkedIn Insight tag cookies. We use LinkedIn’s analytics and advertising integration to track conversions from LinkedIn ads and to enable retargeting on LinkedIn. li_gc stores the user’s consent state for LinkedIn cookies on our site (to honour your choice). bcookie is a browser identifier cookie to uniquely identify devices accessing LinkedIn – it’s used for both security and analytics. lidc is a cookie for LinkedIn routing; it ensures user requests are forwarded to the correct LinkedIn data centre. Together, these cookies help LinkedIn provide us with aggregated ad campaign reports and allow us to later show you TFP content on LinkedIn relevant to your visit.

Session

Consent (Advertising)

VISITOR_INFO1_LIVE

YouTube (Third-party)

Targeting (Advertising)

YouTube session cookie used when a YouTube video is embedded on our site. It registers a unique ID to keep statistics of what videos from YouTube the user has seen【24†】. It helps YouTube track video views and user interactions with the embedded player. This cookie is essential for the video player to function, but also contributes to YouTube’s profile of your interests for advertising.

6 months

Consent (Advertising)

VISITOR_PRIVACY_METADATA

YouTube (Third-party)

Functional/Targeting

This cookie is used by YouTube to store privacy preferences of the user (for instance, if you have a stricter privacy setting on YouTube). It may affect what content or ads are shown in the embedded player. While it relates to user privacy settings on YouTube, we categorise it here as it appears with YouTube embeds on our site.

6 months

Consent (Advertising)

li_gc

bcookie

lidc

LinkedIn (Third-party: *.linkedin.com)

Targeting (Advertising)

LinkedIn Insight tag cookies. We use LinkedIn’s analytics and advertising integration to track conversions from LinkedIn ads and to enable retargeting on LinkedIn. li_gc stores the user’s consent state for LinkedIn cookies on our site (to honour your choice). bcookie is a browser identifier cookie to uniquely identify devices accessing LinkedIn – it’s used for both security and analytics. lidc is a cookie for LinkedIn routing; it ensures user requests are forwarded to the correct LinkedIn data centre. Together, these cookies help LinkedIn provide us with aggregated ad campaign reports and allow us to later show you TFP content on LinkedIn relevant to your visit.

li_gc: 6 months; bcookie: 2 years; lidc: 24 hours

Consent (Advertising)

UserMatchHistory

LinkedIn (Third-party)

Targeting (Advertising)

A LinkedIn advertising cookie is used to track visitors so that more relevant ads can be presented based on the user’s interests. It stores an anonymised identifier to facilitate LinkedIn’s ad bidding and retargeting outside of LinkedIn as well. We leverage this to reach our website visitors with TFP content on LinkedIn’s platform.

30 days

Consent (Advertising)

_uetsid

_uetvid

Microsoft Advertising (First-party)

Targeting (Advertising)

Microsoft Ads (Bing Ads) UET cookies. These are set by Microsoft’s Universal Event Tracking tag on our site. _uetsid is a session ID cookie and _uetvid is a persistent cookie that records a unique visitor ID. They enable us to track conversions from Bing Ads and to remarket to you on the Microsoft Advertising network. For example, if you came to our site via a Bing ad, these cookies help attribute any contact form submission to that campaign, and allow showing relevant TFP ads to you later on Bing or its partners.

_uetsid: 24 hours (session); _uetvid: 16 days (persistent)

Consent (Advertising)

MUID (Bing)

MR

SRM_B

Microsoft Advertising (Third-party: *.bing.com and *.c.bing.com)

Targeting (Advertising)

Microsoft advertising cookies. MUID is a long-term identifier used by Microsoft Bing to remember your preferences and track your activity across websites that use Bing services. It helps in profiling for advertising (similar to Google’s IDE). MR and SRM_B are used by Microsoft to collect information for Bing Ads analytics and to store anonymised user data for ad performance measurement. These cookies together allow Microsoft to show you targeted TFP ads on Bing/Yahoo and measure ad clicks and conversions.

MUID: 1 year; MR: 7 days; SRM_B: 1 year

Consent (Advertising)