Cookie policy

Purpose

At TFP, we understand that embarking on the fertility journey can be daunting and emotionally challenging. As an integral part of our vision, we are dedicated to delivering an unparalleled patient experience by upholding the highest service standards. The primary purpose of this cookie policy is to ensure that all users of TFP Fertility Group Ltd website and digital applications have a seamless and personalised browsing experience.

To achieve this goal, we adhere to the following principles when using cookies on our website and digital applications:

• Providing Transparency: We inform users about the use of cookies on our website and digital applications. This includes explaining what cookies are, how they work, and the reasons behind their use.

• Stating Purpose and Legal Basis: We outline the specific purposes for which cookies will be used and the legal basis for such usage. This enables users to have a clear understanding of how and why cookies are employed to enhance their browsing experience.

• Legitimate Interests: In cases where the use of cookies is based on legitimate interests pursued by TFP, we disclose these interests to users. This ensures that users are aware of the justifications behind the use of cookies.

• Recipients of Cookie Information: We inform users about any third-party cookies that may be used on our website and digital applications. This fosters transparency in data sharing practices.

• Measuring Website Usage: We use cookies, such as Google Analytics and Google Tag Manager, to understand how users interact with our website and digital applications. This information is used to improve the effectiveness and relevance of our content.

By adhering to these principles and providing clear and concise information about our cookie usage, we aim to create an environment of trust and confidence in how we handle cookies and protect user privacy. At TFP, we are committed to ensuring a secure and enjoyable browsing experience for all users throughout their interactions with our website and digital applications.

TFP COOKIE POLICY

At TFP Fertility Group Ltd, we use cookies to enhance your user experience and improve the functionality of our website. This policy explains what cookies are, how we use them, and the options available to you regarding their usage.

WHAT ARE COOKIES? 

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide valuable information to website owners. 

PURPOSE OF USING COOKIES

We use cookies for the following purposes:

Essential Cookies: These cookies are necessary for the proper functioning of our website and allow you to navigate the site and use its features. Without these cookies, certain services may not be available to you.

Analytical Cookies: We use cookies, such as Google Analytics, Google Tag Manager, VWO, and Microsoft Clarity, to analyse website traffic and user behaviour. These cookies help us understand how visitors interact with our site, identify popular content, and improve user experience.

Functionality Cookies: These cookies remember your preferences and choices on our website, such as language preferences, so that we can provide a more personalised experience.

Third-Party Cookies: Some of our pages may contain third-party cookies from social media sites, such as Facebook and Twitter. These cookies allow you to connect with your social network and share content from our website on those platforms. Third-party cookies are governed by the respective privacy policies of those providers.

CONSENT MECHANISM

By using our website, you consent to the use of cookies as described in this policy. You can choose to accept or decline non-essential cookies through the cookie consent banner when you first visit our site. If you choose to disable cookies, please note that certain features of the website may not function properly.

THIRD-PARTY COOKIES 

Google Analytics

We use Google Analytics to collect information on website usage and user interactions. The data is anonymised and does not identify individual visitors.

You can learn more about Google's data practices by visiting Google's Privacy Policy.

If you prefer to opt out, you can install the Google Analytics Opt-Out Browser Add-on.

Microsoft Clarity

We partner with Microsoft Clarity to capture how users interact with our website through heatmaps and session replays. This data helps us optimise website performance and user experience.

For more information, please refer to the Microsoft Privacy Statement.

VWO

VWO provides website optimisation and testing services. It processes anonymised user interaction data to help improve website usability. We use VWO to collect data on user interactions, such as click patterns, scroll depth, and navigation paths, to improve the user experience.

Learn more by reading VWO's Privacy Policy.

RETENTION PERIOD 

The retention period of cookies may vary. Some cookies may be session-based and automatically deleted from your device after you close your browser, while others may have a longer lifespan.

OPT-OUT OPTIONS 

You have the option to disable non-essential cookies through your browser settings. To learn how to manage cookies in popular browsers, please refer to your browser's Help page. Disabling certain cookies may impact the functionality and user experience of the website.

CROSS-BORDER DATA TRANSFERS

Please note that some cookies may involve the transfer of your data to countries outside your resident country, including the European Union and the UK. We ensure that appropriate safeguards are in place to protect your data during such transfers.

UPDATES TO THE COOKIE POLICY 

We may update this cookie policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any significant changes will be notified to you through the website. 

CONTACT US 

If you have any questions or concerns about our cookie policy or data privacy practices, please contact our Data Protection Officer at dpo@tfp-fertility.com or call 0808 164 5341.

Last updated on 31 January 2024.