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Cookie policy
Information about our use of cookies
The Fertility Partnership Ltd ("TFP", also referred to below as "us", "our" or "we") uses cookies to provide personalized content, relevant offers and a better experience on our site.
1. What is a cookie?
Our website uses cookies to distinguish you from other users. A cookie is a small file which is included in the pages of our website and is saved to your computer’s hard drive by your browser to identify your computer as you access a website. This helps us to provide you with a good experience when you use our website and also allows us to improve the website.
2. We use the following cookies:
Strictly necessary cookies
These cookies are required for the operation of our website. They include, for example, the Load Balancer cookie which makes it possible for us to provide a reliable website.
Analytical/performance cookies/Functionality cookies
These allow us to recognise and count the number of visitors and see how visitors move around our website, when using it. These help us to improve the way in which our website works, for example, by ensuring that users easily find what they are seeking. These are used to recognise you when you return to our website, they enable us to personalise our content for you and remember your preferences (for example, your choice of language). The session cookie we use allows us to present you with search results when you are looking for a clinic or service near you.
The table below contains more information about the individual cookies we use and the purposes for which we use them:
Cookie | Category/ Duration | More information |
|---|---|---|
__prerender_bypass _gid | Performance Cookies/ 365 days | Stores and updates a unique value for each page visited |
_hjIncludedInSessionSample _hjIncludedInPageviewSample _hjFirstSeen _hjid | Performance Cookies/ 365 days/0 days/ 365 days | Measures site's daily session limit. Samples visitor pageview limit. Identifies a new user's first session on a website. Ensures that subsequent visits to the same site will be attributed to the same user ID. Contains no personal information. |
OptanonAlertBoxClosed eupubconsent OptanonConsent | Strictly Necessary Cookies/365 days | Enables the website not to show the Cookie notice message more than once to a user. Used to store user's consent to the data collection purposes. Cookie compliance solution shows if visitors have given/ withdrawn consent for each category. Contains no personal information. |
_ga_gat_UA-__next_preview_data | Performance Cookies/2 years/1 year | Calculates visitor, session and campaign data for site analytics reports. Used to limit the amount of data recorded by Google on high traffic volume websites. |
_dc_gtm_UA-xxxxxxxx | Strictly Necessary Cookies | Required to load other scripts and code into a page; without it, other scripts may not function correctly. |
__cfduid | Strictly Necessary Cookies/30 days | Used to speed up page load times. Contains no personal information. |
3. How we use cookies
We use Google Analytics to see how visitors reach our website and the path they take through it. This helps us to understand how to improve our website, what our most popular content is and where we have issues which need fixing.
4. How do I disable cookies?
If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use – check your settings for guidance on this.
You can prevent your data from being used by Google Analytics by using their opt-out browser add-on for websites and this link:
provides more information on how to download and install the add-on for your web browser. More information on the Google data protection rules may be found here:
You can opt out of Google's use of cookies or device identifiers by visiting Google's Ads Settings.
5. What happens if I disable cookies?
This depends on which cookies you disable, but in general the website may not operate properly if some functional/essential cookies are switched off.
6. What will you do with my personal data?
Personal data, as defined in our Privacy Policy, is collected by the cookies we use, as listed in the table above. It also explains why we collect this data, what we do with it, our legal basis for collection and information about your rights under data protection law.
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